Mapping emissions and costs

To evaluate the emission-reduction potential and cost effectiveness of alternative policy measures, it is important to display the status of these two parameters as accurately as possible. CERO engages a number of experts and researchers who provide precise data for the analysis of all travel activities in an organization, displayed in the form of an orthogonal emission–cost matrix (see below). The idea is to identify the travel activities that are the most cost and emission intensive and thus offer the greatest potential for improved efficiency. However, it is important to bear in mind both the distinction and interrelationship between employee and employer expenses for commuting and business travel. One point made in the CERO analysis is that employer savings from more efficient business travel could be used to obtain synergy effects from financing attractive commuter programs, such as parking systems encouraging low-emission vehicles, transit benefits, teleworking arrangements, or even more transport-oriented worksite locations.